What do Gen Z want from work — and why it matters for your company culture
If you’ve worked with Gen Z, you’ve likely noticed it. They ask questions. They challenge assumptions. And they’re not afraid to push back on outdated systems.
This isn’t a problem — it’s an opportunity.
As Gen Z enters the workforce in growing numbers, companies have a chance to better understand what drives this generation — and to build more inclusive, energizing, and future-ready cultures because of it. For any business thinking about how to motivate Gen Z at work, that understanding starts here.
In our recent Gen Z 101 webinar (in Dutch), we sat down with expert speaker and columnist Laura Bas to explore exactly that. What follows are key takeaways and quotes from the conversation, plus practical takeaways for forward-thinking employers.
Why Gen Z Asks "Why" — A Gen Z Workplace Shift
Gen Z isn’t being difficult when they challenge the status quo. They’ve simply been raised differently.
“Gen Z didn’t grow up being told what to do. They were encouraged to ask why — and they got actual explanations,” said Laura. “That shapes how they show up at work. When something doesn’t make sense, they speak up.”
While older generations may have accepted “just how it is,” Gen Z wants to understand the reasoning. This curiosity can create tension, especially in more traditional or hierarchical environments, but it also opens the door to improvement.
Understanding this mindset is key to answering the question: What do Gen Z want from work?
What Do Gen Z Want from Work? Expectations for the Modern Gen Z Workplace
Much of what Gen Z questions could benefit everyone: Why are decisions so slow? Why isn’t this process automated? Why do we still rely on email chains?
These aren’t complaints. They’re invitations to rethink the norm.
Gen Z grew up with intuitive tech, instant feedback, and platforms that reward efficiency and creativity. So when they step into the workplace, they expect the same level of flow. They want tools that work with them—not against them. Workflows that make sense. Feedback loops that are actually useful.
They’re not just asking “Why do we do it this way?”, they’re also asking “Couldn’t this be better for everyone?” That mindset challenges legacy systems, not for the sake of rebellion, but to build something smarter.
It’s this exact thinking that’s sparked shifts in how companies communicate (goodbye endless email threads, hello Slack and Notion), how teams collaborate (flexible roles, cross-functional pods), and how performance is measured (real-time feedback over annual reviews).
The Gen Z Workplace Perspective: Health, Equity & Asking for More
From early on, Gen Z has been shaped by values of diversity, equality, and inclusion. Many were raised in households where men and women were equally educated, shared responsibilities, and talked openly about emotions and fairness.
“They were shaped by a different environment — one where classrooms were more inclusive, where social issues were front and center,” Laura explained. “When they enter the workplace and don’t see that reflected, they ask why — again.”
This broader perspective also extends to how they think about health and lifestyle at work. Gen Z doesn't just want a paycheck; they want to work in places that support their well-being — emotionally, mentally, and physically.
And yes, that includes access to good hydration.
by
Joshua
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