This Privacy Notice sets out the basis on which we, Aquablu, will process any personal information that we may collect from you when you interact with any of our digital online services, including but not limited to our website, Dashboard, e-commerce platform, and other digital tools. It also covers personal data collected when you:
Contact us via phone, email, or in person;
Place an order for our products or services;
Participate in interviews, surveys, or research initiatives;
Subscribe to any of our online mail products, such as newsletters, product updates, or reports.
Register to any of our digital services or provide your personal data via filling out forms.
We are committed to respecting and protecting the privacy of the individuals whose personal data we process. All your personal data will be processed in accordance with applicable data protection laws, including the European Regulation 2016/679 on the protection of natural persons with regard to the processing of personal date and on the free movement of such data (the “General Data protection Regulation” or “GDPR“) along with any local legal provisions that implement or pertain to data privacy, as amended from time to time.
2. The controller of your data
When dealing with our organisation, the controller of your data will be Aquablu B.V., a Dutch limited liability company registered with the Dutch Chamber of Commerce (Kamer van Koophandel) under number 27120461
Where this Privacy Notice refers to ‘’we’’, ‘’our’’, or ‘’us’’ below, this shall mean the Aquablu B.V. as the controller of your data.
3. What data do we collect about you?
We may collect and process the following types of personal data when you interact with our digital services, contact us, place an order, participate in research, or subscribe to our communications:
Technical Data: IP address, browser type, device information, operating system, and/or anonymized user identifier, usage data (e.g., pages visited, interactions, and time spent on the platform).
Personal Information: Name, email address, company address, company details, telephone numbers, contact details, subscription preferences.
Billing and Payment Information: Name, billing address, payment details (processed through secure third-party payment providers).
Shipping and Delivery Information: Name, shipping address, contact details, and order history.
Survey and Interview Responses: Opinions, feedback, and other information you provide during participation.
Engagement Data: Information on how you interact with our emails (e.g., open rates, link clicks).
Communication Records: Emails, messages, or notes from calls or meetings.
Cookies and Tracking Data: Information collected through cookies, web beacons, and similar technologies.
4. How do we collect your personal data?
The way we collect your personal data depends on how you interact with our online services, contact us, place an order, use our digital tools, submit project requests, or subscribe to our newsletters and product updates. Some data is collected automatically as you interact with our online services. Other data is collected directly from you (such as information you provide for a specific purpose, request, etc.) or with your consent. Where required by law, we will obtain your consent for the collection and processing of your information (such as for the purpose of direct marketing). Below is an overview of the ways in which we may collect your personal data:
When you engage with our online services – Our digital tools may automatically collect technical information through cookies, web beacons, and similar tracking technologies.
When you create an account with us (e.g., for online tools or services) – We collect your name, email address, company information, account credentials, preferences.
When you subscribe to our newsletters, product updates, or reports – We collect your contact details and engagement data, such as open rates and interactions.
When you contact us (e.g., via telephone, online forms, email, or postal mail) – We collect your name, contact details, and any information you provide in your communication.
When you place an order – We collect billing and shipping details, order history, and relevant project details.
When you input data into an online tool or form – We collect the information you voluntarily provide.
When you participate in surveys, research, or interviews – We collect your responses, feedback and the information you voluntarily provide.
Our online services may automatically record certain information through the use of cookies. Please refer to our separate Cookies Statement for more information.
5. Why do we collect this data?
It is necessary for us to collect certain data for various purposes. For example, we cannot contact you unless we have your email address, name, or telephone number, and we need an address to which products can be shipped. In addition, we also collect certain data for marketing purposes (with your specific consent), for example, your email address when you subscribe to our newsletter.
An overview of possible reasons why we collect your data is listed below:
To provide you with the products and services you request and to ensure the correct functionality of our online tools and digital solutions
To process orders and ship products
To be able to contact you, for example, about orders or to answer questions when you have contacted us
To manage your accounts and provide you with support/customer service
To assess our existing or potential business relationship
To enforce our terms and conditions
To conduct sales and marketing activities, including, but not limited to, pursuing marketing prospects, conducting market research, evaluating our advertising effectiveness and managing our brand
To manage our business
To evaluate, operate and improve our business by enhancing our products and services, through the development of new products and services, managing the relationships with our customers, performing billing, accounting, auditing, reconciliation and collection activities
To provide you with the best and most personal customer experience
To improve your surfing and experience of our online services
The legal basis of the data processing activities carried out by us depends on the type of data we are processing as well as the purpose of the processing. The legal basis of the processing could include the following:
Performance of our contract: we are allowed to process your personal data to (i) communicate with you before entering into our business relationship, and/or (ii) deliver our products and services and to fulfil a contract with you. For example, we need your contact details to process your orders and ship the requested products.
Legitimate interest: we may process your personal data when it is in our legitimate interest to do so. For instance, we may collect certain data from our website to improve our online services and the look and feel of our website.
Consent: we may also process your personal data if we have your express consent, e.g. when you sign up for our newsletter.
Legal obligation: we may process your personal data to comply with our legal and regulatory obligations, such as tax laws.
6. How long do we store this data?
We store your data only for as long as is necessary for the purposes mentioned in this Privacy Notice in accordance with reasonable business practices, our data retention policy and procedures and applicable laws. For example, if you unsubscribe from our newsletter, we no longer need your email address for purposes of the newsletter and your data will be removed from our mailing list. We will not store your data if we are required by law to delete it (e.g. if you object to the processing and we do not have compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms).
7. How do we protect your data?
We take appropriate security measures (such as physical, electronic, and administrative safeguards) to protect any data we collect from unauthorized or inappropriate access. We restrict access to information about you to those workers who need to know the information in order to achieve the purposes mentioned in this Privacy Notice.
8. What are your rights under data protection laws?
Subject to specific legal requirements and potential restrictions, you may have the following rights under applicable data protection laws:
You have the right to obtain information on your data stored by us, as well as on certain aspects of our data processing activities, including the purposes of processing and the recipients of your data.
At your request, we will correct the inaccurate or incomplete data stored by us in relation to you.
You have the right to request the deletion of your data, if doing so is not in conflict with other statutory provisions (e.g. statutory retention periods) or an overriding interest on our part (e.g. for the defence of our rights and claims).
You have the right to request that we restrict the processing of your data. In such cases, we may only use the data for certain limited purposes set out by the law.
You have the right at any time to object to any processing of your data that is based on our legitimate interests or public interest on grounds relating to your particular situation. If you object, we will no longer process your personal data unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
In case we process your personal data for direct marketing purposes, and you do not wish to receive advertising, you have the right to object to this at any time. If we receive such objection from you, we will stop processing your data for direct marketing purposes.
In certain cases, you also have the right to receive your data in a structured, commonly used and machine-readable format or have it sent to a third party.
In addition, you have the right to revoke any consent given to us for the processing of personal data with future effect at any time. Please note that if you withdraw your consent, that does not make the data processing carried out by us prior to receiving your request unlawful.
You also have a right to complain to a data protection supervisory authority. However, we recommend that you always direct any complaints to us first. You may lodge a complaint with the supervisory authority located, for example, in the country of your habitual residence or place of work. A list of supervisory authorities in the EU can be found here.
If you want to exercise any of the above rights, or if you have any questions in relation to our data processing activities, you may submit a request to us via email or phone call:
Generally, we will not share any data we collect with third parties and affiliates except as outlined below. For example, we may share your data with authorized business or support partners or third-party service providers that, on our behalf, perform certain services, such as processing credit card payments, providing customer support and marketing assistance, performing sales analysis, supporting the functionality of our website, fulfilling your requests, management of contests, promotions and surveys, facilitating payroll, and communicating any of our newsletters. These third parties will have access to your information to the extent needed in order to perform their services, but the third parties are not permitted to share or use your information for any purposes besides those outlined in this Privacy Notice. We will never sell your data to a third party for the third party’s marketing use.
Additionally, we may disclose personal information about you:
If it is necessary to a transaction or request you have made
If we are required to do so by law or court order
If we must comply with a legitimate legal request by a legal authority or government official
If we believe we must do so in order to prevent financial loss or physical harm
To establish or defend our legal rights or defend against legal claims
In connection with fraud or illegal activity, suspected or actual
Our website may contain links to third party websites, such as websites of authorized distributors, sales affiliates, third party service providers, etc. We do not control the content, security, or privacy practices on these sites, and we encourage you to review the privacy notices of each site you visit.
We may use plugins, such as social share buttons or a like button (for example, for social media websites such as Facebook, etc.). Plugins, including their loading, use, and operation, are governed by the third party’s privacy notice.
Please note that where it is necessary to transfer your data to a recipient outside of the European Union (EU) and the European Economic Area (EEA), we will comply with all transfer requirements applicable under data protection laws.
Does this Privacy Notice ever change?
We reserve the right to modify or supplement this Privacy Notice. Please revisit this Privacy Notice periodically to ensure that you have up-to-date information concerning our data processing activities. The date of the latest version of this Privacy Notice is indicated below.