Drinking from the canal?
The idea sounds a little gross perhaps, but trust us: it’s delicious. Aquablu launched a limited edition Amsterdam Canal Water. Drinking purified water, from the canals in Amsterdam that is.
For the occasion, the purification system was installed in a portable case on a sloop. The water was pumped from the canal and purified, mineralized and bottled on site. The 50 bottles were distributed to Amsterdam residents. The reactions? “Delicious. You wouldn’t say it’s canal water”.
The campaign was designed to show that the best water for people and nature is local water. Without the aftertaste of environmentally polluting waste and transportation of plastic bottles. Likewise, a great opportunity to show that our systems can make healthy, clean drinking water from almost every water source.
Marc and Marnix (founders at Aquablu) had hoped that the stunt would reach the press, but that so many people would actually be interested in buying the product, was a nice surprise: “The action got a little out of hand. We wanted to show in a fun way what we are doing and to prove our product, not actually sell the water”. Says Marc van Zuylen (founder, Aquablu).
The flood of applications also surprised co-founder Marnix Stokvis: “It’s cool to see what we can achieve with our technology. Although it has never been our intention to sell Grachtenwater bottles, it is a great opportunity to put power behind our story. If it makes people so happy, we’ll be happy to make a second round along the canal.”
Publications in local and national media including:
Want purified and tasty water at your office, retail location or commercial place? We introduce our new Aquablu REFILL: a smart water dispenser that not only purifies water, but also adds four different flavors. Each with their own vitamin and mineral combination to boost your health and vitality needs, while drinking tasty flavored water.
More information? Check our brochure or contact us.